MARIGOLD

Marigold, a brand synonymous with elegance and innovation, is launching a line of hotel bedding that stands out through unique patterns and an extensive color palette. The goal is to create an enticing range of bedding that not only embodies the brand's identity but also provides hotel guests with a personalized and luxurious sleep experience.

Target Audience: Luxury hotels and resorts seeking to differentiate their guest experience through distinctive bedding.

Design Objectives:

1. Unique Patterns: Develop a collection of beddings featuring exclusive and captivating patterns that set Marigold apart in the hospitality industry.
2. Color Variety: Offer a broad spectrum of colors, allowing hotels to choose from a diverse palette to complement their unique interior designs.
3. Customization: Provide options for hotels to customize beddings, allowing them to mix and match patterns and colors to suit their branding and ambiance.
4. Material Quality: Ensure that the beddings maintain Marigold's commitment to quality, using premium materials for both comfort and durability.
5. Brand Cohesion: Integrate Marigold's brand elements seamlessly into the design, ensuring a cohesive and recognizable visual identity.

Design Elements:

1. Patterns: Geometric, floral, abstract, or a combination of these, ensuring a varied selection that caters to different aesthetic preferences.
2. Color Palette: Extensive color choices including bold and muted tones to accommodate diverse hotel interior themes.

Specifications:

1. Sizes: Full XL, Queen, King
2. Bedding Design Process: All beddings are woven for extra strength, texture, comfort, and style.
3. Customization Options: Develop a system that allows hotels to customize patterns and colors according to their preferences.

Deliverables: BRANDING, TEXTILE DESIGN AND PATTERNS, PACKAGING DESIGN, PHOTOGRAPHY, WEB DESIGN, AND PRODUCT CATALOG 

Conclusion: Marigold is excited about the prospect of revolutionizing the hotel bedding experience through unique patterns and a diverse color palette. The selected designs should not only reflect Marigold's commitment to quality but also empower hotels to curate a distinct and memorable atmosphere for hotel guests.